Affiliate Programs

An affiliate program (or associate or sponsor programs) is an internet marketing program that involves revenue sharing between a website and a company. Generally the website receives a percentage or set rate of income for delivering sales, leads or traffic to an e-commerce site. Affiliate programs are mutually beneficial to both companies involved. For the business actively selling a product or service, an affiliate program is a relatively affordable means of advertising - you only pay for results. This means that only when you make a sale or receive a lead do you pay the affiliate partner. As such, running an affiliate program is fairly low risk. Other benefits of affiliate programs include increased exposure to target markets and improved search engine rankings (due to reciprocal links).