Email Marketing

Email marketing is simply the process of sending an email message to potential customers in order to promote (market) your product or service. More often than not, the same message is sent simultaneously to hundreds, even thousands of individual email addresses. This process is called bulk email marketing. While you can manually type out each email address, it is far easier to use email broadcast software, which does the work for you. While bulk email marketing is effective in reaching a widespread audience very quickly, if the recipient doesn't want to receive your email, it will be considered spam. The key to effective email marketing is to get people to want to receive your email. This can be achieved through permission based email marketing, whereby recipients willingly sign up to receive your email (or newsletter, which is sent via email). This is opposed to the practice of purchasing an email address list where the information may have been obtained illegally.