Pay-Per-Click (PPC)

PPC (price per click) programs are a specialty form of web marketing. Here's how it works: the advertiser bids on certain keywords or phrases. When a customer searches for those keywords, a related ad is displayed. The advertiser only pays when a customer clicks on the on ad. Generally the highest bidder's ad is displayed at the top a list of several competing ads. PPC programs are a great way for a business to run a targeted, scalable online advertising program. By setting the campaign's budget upfront there's no unexpected costs. Likewise by only bidding on specific keywords, the ads are displayed only to target markets, and more importantly, the customers actively seeking the business' product or service. Businesses can choose to manage their own PPC program, or hire a PPC management service to do it for them.