Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of selecting targeted keyword phrases related to a website and taking measures to ensure the website ranks high when those keywords are queried on a search engine. What those measures actually are makes up the basis of the search engine optimization industry. SEO experts continually test and refine their tactics to determine what actually works, and what doesn't. While there are SEO tips available online and in books, they can be contradictory, out of date and ineffective. This is especially the case when a search engine changes its search algorithm - you have to learn new tactics to secure optimal search rankings. Therefore it's often beneficial to hire an SEO expert. In addition to the selection and placement of keywords, SEO experts will also look at the design, HTML code and metatags of the website. SEO experts analyze all these components and make recommendations to improve a website so it can rank higher in search engine listings.